Consumers’ luxury restaurant reservation session abandonment behavior during the COVID-19 pandemic: The influence of luxury restaurant attachment, emotional ambivalence, and luxury consumption goals

Luxury, Luxury Brand and Luxury Market in India: From Class Consumers to Closet Consumers

The luxury concept has throughout history played an important role in social life by being a clear indicator of knowledge and social class which has not changed at present but only becoming catchier. Today, the demand for luxury brands is ever increasing and brand offering is continuously on the rise.The luxury market is expanding rapidly in India on the back of economic deregulation, fast GDP ...

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

The Less Conspicuous Road to Virtue: The Influence of Luxury Consumption on Socially Valued Behavior

People desire luxury products because they are highly valued by society, among other reasons, but little is known about how wearing luxury products influences consumers’ selfidentity and behavior. This research demonstrates that wearing luxury products can lead consumers to engage in behaviors that are highly valued by society. Study participants who wear or simply imagine themselves wearing lu...

How Different Is New Luxury From Old Luxury ?

Conservation: Threatened by Luxury

When animals are traded in lucrative international luxury markets, individuals really do matter to conservation. Identifying the intrinsic and extrinsic factors that make some species especially vulnerable to this kind of threat helps set guidelines for more effective conservation.